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    CONTENT BY JUDY – Perennials, Active Agers, Baby boomers

    Just what are we? And are you paying attention to us??

    A search for a term that doesn’t offend is taking place. Trying to avoid terms like senior citizen, retiree, elder and the elderly. The question becomes what do we call everyone 55+?

    Terms are materializing that are perhaps more appropriate and appealing.

    The term, Baby Boomer was created and has been used since all those World War II babies were being born. This group has changed and revolutionized the United States as the have passed though each phase of aging. And they will and are changing and redefining the term senior each day. Just look around – they are not stationary, boring or old.

    The title, Perennial has been around for several years now and refers to blooming again and again. And yes, we do that again and again during our lives. We become young adults striking out on our own. We become homeowners, parents. So forth and so on as we parade along the paths of our lives. Ever changing and blossoming into the “new” me.

    Active Ager is a newer term and defines seniors as young at heart, tech-loving, gym-using, trend setting, fun-seeking marketer’s dream. This term might be the best fitting so far as each generation is truly younger than the generation before them.

    Whatever term you use 55+ adults are strong, happy, healthy. They are using and buying what they choose. They want the same products all ages want and use. They are not to be overlooked as they are living longer, working longer, staying healthier and maintaining their independent as well.

    Call them what you will but remember they spend $2.9 trillion on products and services each year.