Be Ready for the Recovery – Content by Judy

    Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine. We currently are living, working, and shopping in ways we never dreamed of. And these new ways too will change quickly as we readjust to a whole new “normal” as we come out of this lockdown.

    We will mourn the loss of many things, as we start consuming services and goods in different ways. We will be discovering what companies and businesses have survived. What new businesses have emerged.

    Stopping for a coffee can be a good example. How many of us stopped daily for that great cup of Joe? Couldn’t live without it…. Until….. Our lives changed. The habit got broken because we were no longer leaving the house every day. The question becomes how many cups of coffee will that business sell as we all come out of this pandemic? Will the local shops even reopen?


    Companies must adjust quickly if they plan to survive and be profitable over the next 5 years. Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine.

    Trends show we will continue to hold virtual meetings which will become a more efficient use of time. We will socialize in every different ways. We have found we do not like social distancing so much. Clubs will pop up and memberships will increase. Facebook groups will evolve and start gathering in person. Established groups such as VFWs, The Elks, The Moose will attract new members. Senior Centers, the Y, Park n Rec and similar organizations will experience a surge in activity as people discover their new routines.

    The public will spend months perhaps years looking for and discovering their new day to day habits. And when creating this new life, they will select the parts they liked and discard what they will not do again, and businesses need to be where the consumer can find them such as This collective site is trusted and contains trusted information. This cutting-edge resource is that place where users find what they are looking for, mark their calendars with activities and though clickable ads find services and products they are looking for. Plus, then can relay all this information to their family and friends.

    Businesses need to:

    • Be that trusted advisor/service/site/provider
    • Strengthen existing customer relationships
    • Identify real opportunities and shift accordingly
    • pinpoint key priorities
    • determine their brand and do extensive brand building so their company is easy to recognize
    • Be ready for the recovery

    And all businesses need to be very aware of the senior population. As a group they will be for the most part the least affected by all of this. For the most part their income will continue to be very stable. And they still will be purchasing and consuming at the rate they were.

    Resources like will grow in popularity as the senior population, their friends and families are looking to establish and get back their “new” ordinary lives.

    Senior Center Closed Until Further Notice

    The Lyme’s Senior Center will be closed until further notice as of Tuesday 3/17/20. Only Cafe Lunch and Nursing Services will take place on Monday 3/16/20. The town nurse will still remain open at this site M-F 11:15am-1:15pm. Those normally eating lunch here will be able to order a lunch “to go” through the Estuary Senior Center in Old Saybrook by calling (860)388-1611 x 216 before 11:00am on the Monday before the week. Those wishing to use this service can pick it up at The Lymes’ Senior Center’s KITCHEN DOOR on TUESDAY’S between 11:30-12:30pm. One reservation will provide 5 frozen meals.

    During this time the Center will continue to coordinate with Emergency Management, Town Officials, Health Dept etc. and will be in contact with other Senior Centers to figure out the best time to go back to “business as usual.”

    If you have any questions, please call the Senior Center at (860) 434-1605 ext. 240.

    Best regards,
    Stephanie Gould, Lymes’ Senior Center Director
    26 Town Woods Road Old Lyme
    (860)434-1605 ext. 240


    Upcoming Cooking Experience: Fun With Food

    Join us for some fun with Sue Beeman, MS, RDN. With a specialty in senior nutrition, she will be  leading a virtual Cooking Experience on Wednesday, March 24th at 1:00pm. The recipes are listed below. If you wish. you can prepare it with her OR just watch the demonstration. These recipes are easy, quick, healthy, and fun! Please RSVP before Tuesday, March 16thby calling (860) 434-4127 ext. 1.  A zoom link will be sent to you after you register.
    Salmon Pasta Bake
    9 Servings
    Ingredients 2 cups whole wheat pasta, 2 medium green onions, finely chopped 1 can (15 oz) salmon, canned in water, drained 1 cup frozen peas, or other frozen veggies of your choice 1 cup plain yogurt, nonfat or low fat 2 tsp dried dill or dried parsley ¼ tsp salt ¼ tsp ground black pepper ½ cup Parmesan cheese, grated  
    1. Preheat oven to 400°F. 2. Cook the pasta according to package directions.  Run under cool water to keep noodles from sticking together. 3. In a large bowl, mix salmon, pasta, green onions, peas, yogurt, dill or parsley, salt, and black pepper. 4. Transfer pasta mixture to a 9×9 inch square baking dish. 5. Sprinkle Parmesan cheese over pasta mixture.  Bake 25-30 minutes, until bubbling and golden.
    Nutrition Information Serving Size: 3” square
    Calories: 170 Total Fat: 4g Saturated Fat: 1g Protein: 18g Sodium: 360mg Carbohydrates: 18g Added Sugar: 0g Fiber: 2g
    Dark Chocolate Black Bean Brownies
    12 Servings
    Ingredients 1 can (15 oz) black beans, drained and rinsed ½ cup sugar ½ tsp baking powder ¼ cup dark cocoa powder 3 eggs 3 Tbs canola oil 1 tsp vanilla 1 tsp instant coffee granules ⅓ cup dark chocolate chips
    Optional:  1/4 cup chopped walnuts  
    Instructions 1. Preheat oven to 350°F. Place parchment paper in the bottom of an 8×8 inch baking pan.  Lightly spray the parchment with cooking spray.  If you do not have parchment paper, spraying the bottom of the pan is     just fine. 2. In a food processor or blender, blend all the ingredients except walnuts and chocolate chips until smooth. 3. Pour batter into baking pan. Top with nuts and chocolate chips. 4. Bake 30-35 minutes. Cool and cut into squares.
    Nutrition Information Serving Size: 1 brownie
    Calories: 150 Total Fat: 7g Saturated Fat: 2g Protein: 5g Sodium: 95mg Carbohydrates: 20g Added Sugar: 8g Fiber: 3g

    Upcoming Craft Kits

    In March, we will be putting together free craft kits for you to make your own Homemade Birdseed Bells. Materials and directions will be included. The materials provided will give you the opportunity to make your own homemade birdseed bells. Kits are limited to 20 people. Please call and sign up if you are interested. Card kits will be available for pickup on Wednesday, March 3rd from 11-2pm. Delivery is available for any homebound members, just let us know when you sign up. Call 860-434-1605 ext. 240 to sign up.

    Governor Lamont Announces Connecticut Residents Over 65 Can Register for COVID-19 Vaccination Appointments Starting Thursday, February 11

    (HARTFORD, CT) – Governor Ned Lamont today announced that Connecticut residents over the age of 65 will be eligible to schedule COVID-19 vaccination appointments starting on Thursday, February 11, 2021, as the state rolls into the next part of phase 1b of its vaccination program. Vaccinations for individuals over the age of 75 and those within phase 1a will continue.


    With approximately 350,000 individuals in Connecticut between the ages of 65 and 74, and a slightly increased but relatively small weekly supply of the vaccine being received in the state from the federal government, Governor Lamont and state public health officials are stressing the need for patience on the part of Connecticut residents.


    Currently, the state anticipates receiving about 60,000 first doses of the vaccine per week from the federal government.


    “In a perfect world, we would receive enough doses of the vaccine to make it available to everyone in Connecticut right now, however each state is being given a very limited supply, which is why we need to phase it in and give priority to the most vulnerable populations,” Governor Lamont said. “I know that people are anxious to receive it, and I will continue advocating for our state to receive increased allocations in the coming weeks and months.”


    “COVID-19 has disproportionately impacted older individuals and individuals in traditionally underserved communities,” Connecticut Public Health Acting Commissioner Dr. Deidre Gifford said. “Now that we’ve vaccinated the majority of our highest risk age group, we are ready to move to those over the age of 65. However, we want to ensure that within this high risk group, we focus on getting vaccine to individuals within the group who come from communities that have been hardest hit by the virus, namely our Black and Latino communities. We are working with our vaccine providers and other community partners to identify underserved areas and focus vaccine resources into those areas, including providing transportation assistance and other solutions to address barriers to vaccine access.”


    All eligible residents are required to make an appointment in advance of receiving the vaccine. To find available vaccination clinics throughout the state, residents can visit and enter their zip code.


    Appointments can be made utilizing the following tools:


    VAMS online system: VAMS is the Vaccine Administration Management System and can be used to schedule appointments at multiple clinics across the state. To make an appointment using this system, click here.

    Call Connecticut’s COVID-19 Vaccine Appointment Assist Line: Connecticut’s COVID-19 vaccine appointment assist line is open from 8:00 a.m. to 8:00 p.m., seven days a week. To make an appointment, call 877-918-2224.

    Hartford HealthCare: Hartford HealthCare has multiple locations throughout the state, including large clinics in the Hartford area. To make an appointment using this system, click here.

    Yale New Haven Health: Yale New Haven Hospital has multiple locations throughout the state, including large clinics in the New Haven area. To make an appointment using this system, click here.

    Stamford Health: Stamford Health is operating a clinic seven days per week at Stamford Hospital. To make an appointment using this system, click here.

    Walgreens: Walgreens is currently offering the vaccine at 12 different locations and will soon be adding many more across the state. To make an appointment using this system, click here.

    CVS: CVS is currently offering the vaccine in four locations (Colchester, Putnam, Waterford, and Windsor Locks) and will be expanding to 12 more locations in the next week. To make an appointment using this system, click here.

    Walmart: Walmart will be offering the vaccine at seven locations across the state (Hartford, New Haven, North Windham, Norwalk, Torrington, Waterbury, and West Haven). To make an appointment using this system, click here.


    For the most up-to-date information on COVID-19 vaccination distribution plans in Connecticut, visit


    Best regards,
    Stephanie Gould, Lymes’ Senior Center Director
    26 Town Woods Road Old Lyme
    (860)434-1605 ext. 240