In The News

    The 50+ Population is Growing

    The 50+ population is growing rapidly and living longer. Older Americans are working longer. They are likely to be living alone and with one or more disabilities. And the pool of caregivers is shrinking. Read more by clicking

    7 Tips for Marketing during COVID-19

    Are you marketing for a sprint? Or are you running a marathon to grow the customers that will support you in the future?? If the answer is a marathon, then be positive and update what you have to offer. Do a video. Tell a story. Read more about engaging and connecting with your audience. Read more by clicking

    Will More Baby Boomers Delay Retirement?

    Yes, as the age to get full Social Security benefits moves up and the mandatory retirement age disappears for most companies the Boomers will keep working. They are living better longer and are not ready to sit back and retire. They are highly likely to still have debt they want to pay off. They want to travel more. Remodel their homes so they can age in place. And then there are also a large number of part time jobs for them to pick from. Read more by clicking

    How Do You Market to Seniors but NOT Call Them That!!

    They have the spending power and are willing to spend more and more each year. Don’t assume they are not using technology. That they aren’t on Facebook or using ZOOM. Be genuine and transparent when you are looking to gain their trust. They are the spenders you are looking for. Read more by clicking,as%20a%20sign%20of%20respect.

    Social Security Recipients Will Automatically Receive Economic Impact Payments

    WASHINGTON – The U.S. Department of the Treasury and the Internal Revenue Service today announced that Social Security beneficiaries who are not typically required to file tax returns will not need to file an abbreviated tax return to receive an Economic Impact Payment. Instead, payments will be automatically deposited into their bank accounts.

    “Social Security recipients who are not typically required to file a tax return do not need to take an action, and will receive their payment directly to their bank account,” said Secretary Steven T. Mnuchin.

    The IRS will use the information on the Form SSA-1099 and Form RRB-1099 to generate $1,200 Economic Impact Payments to Social Security recipients who did not file tax returns in 2018 or 2019. Recipients will receive these payments as a direct deposit or by paper check, just as they would normally receive their benefits.