In The News

For those who aren’t certain – Baby Boomers are the children who were born after World War II. As the soldiers returned and married there was a population explosion creating a baby boom thus the name Baby Boomers! These babies were born between 1946 and 1964. They now are between the ages of 55 and 75. And there are more than 76 million Baby Boomers!

As this bunch moved through the different stages of live, society needed to adapt to accommodate the vast number. Schools were built. TV programming was geared towards them. Advertising was directed towards them. They protested the Vietnam war. Held sit-ins. Woodstock, The Beatles and TVs in every home happened because of the Boomers. And now society needs to continue to adapt as this massive group moves through the third stage of life.

This group is competitive, self-assured, goal oriented and has a strong sense of community. They are independent and make up their own mind. They are smart, confident and do their own research. Plus, they don’t part with their money easily.

As they become retirees’ changes will continue to develop and evolve. Boomers will need everything retirees have always consumed but in a much greater number and in a much different way. One example is the Boomers are generally staying in their homes. Not going to Florida. Not relocating. But “Aging in Place”.

Baby Boomers will live better than the generations before them as they live and work longer. Baby Boomers, also, had smaller families and are apt to be alone when their care needs change.

Society will need to again adapt and change to fill the void all of this will create. They will have more needs than the present aging system can supply. The current workforce will not be able to support this group’s future needs.

We already see some of these changes starting with the resourceful development of new ways to do things.

Uber and Lyft offer the beginnings of affordable on demand transportation.

Technology offers assistance to varying degrees. Alexa, Fitbit, telemedicine and fall monitors all offer various levels of help. We even have a TV we can talk to. And new devises are being developed and promoted as we speak. Updates continue to be made on existing devices and apps weekly.

The more we are able to talk with devices the more support we can get at a very low cost. They are not the robots we pictured as we watched “The Jetson’s”. But we can vacuum with iRobot. See who is at the front door with Ring. Call for help with our Medical Alert. Change the channel of the TV. Play music, make phone calls, monitor the thermostat and more with Alexa. Even start our car with our Smartphone.

What will we be doing with devises in say 5 years?

As Baby Boomers strive to live the lives they imagined and maintain their independence, they will be looking for those companies and products that market to them. They want companies that provide useful information. Have clickable ads. Give better than average customer service. Companies that understand $3+ trillion of the disposable income is in the hands of Baby Boomers will win those Boomers over with targeted marketing campaigns. One excellent example is SeniorCenterCt.org. A Collective website that’s easy to navigate and filled with useful information designed for the Baby Boomer.

There is much more on the horizon so as we look at change but sure to welcome it!

Baby Boomers have always been more than ready to take on new tasks and ready to learn new things in new ways. Because Baby Boomers are competitive, resourceful, focused and much more, you need to be targeting this new retiree group. They are already looking online for resources, activities, products and more your company needs to be where the Boomers can find you time and again without endless searching.  Become a part of websites like SeniorCenterCt.org…

Just what are we? And are you paying attention to us??

A search for a term that doesn’t offend is taking place. Trying to avoid terms like senior citizen, retiree, elder and the elderly. The question becomes what do we call everyone 55+?

Terms are materializing that are perhaps more appropriate and appealing.

The term, Baby Boomer was created and has been used since all those World War II babies were being born. This group has changed and revolutionized the United States as the have passed though each phase of aging. And they will and are changing and redefining the term senior each day. Just look around – they are not stationary, boring or old.

The title, Perennial has been around for several years now and refers to blooming again and again. And yes, we do that again and again during our lives. We become young adults striking out on our own. We become homeowners, parents. So forth and so on as we parade along the paths of our lives. Ever changing and blossoming into the “new” me.

Active Ager is a newer term and defines seniors as young at heart, tech-loving, gym-using, trend setting, fun-seeking marketer’s dream. This term might be the best fitting so far as each generation is truly younger than the generation before them.

Whatever term you use 55+ adults are strong, happy, healthy. They are using and buying what they choose. They want the same products all ages want and use. They are not to be overlooked as they are living longer, working longer, staying healthier and maintaining their independent as well.

Call them what you will but remember they spend $2.9 trillion on products and services each year.

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Don’t forget to pursue your passions. It’s never too late! Read more by clicking…  http://tinyurl.com/y8q4zgup