Valuable Resource
Here is a fantastic tool to help you find and compare nursing homes, hospitals, home health services and more. And it’s easy to use. Browse and remember it’s out there along with SeniorCenterCT.org. They are both very valuable resources.
https://www.medicare.gov/care-compare/?utm_campaign=20220210_emd_cc_gal&utm_content=english&utm_medium=email&utm_source=govdelivery
The 50+ Population is Growing
The 50+ population is growing rapidly and living longer. Older Americans are working longer. They are likely to be living alone and with one or more disabilities. And the pool of caregivers is shrinking. Read more by clicking https://www.prb.org/eight-demographic-trends-transforming-americas-older-population/
7 Tips for Marketing during COVID-19
Are you marketing for a sprint? Or are you running a marathon to grow the customers that will support you in the future?? If the answer is a marathon, then be positive and update what you have to offer. Do a video. Tell a story. Read more about engaging and connecting with your audience. Read more by clicking https://www.glynndevins.com/news/7-sales-marketing-communications-tips-for-senior-living-communities-during-covid-19/
Will More Baby Boomers Delay Retirement?
Yes, as the age to get full Social Security benefits moves up and the mandatory retirement age disappears for most companies the Boomers will keep working. They are living better longer and are not ready to sit back and retire. They are highly likely to still have debt they want to pay off. They want to travel more. Remodel their homes so they can age in place. And then there are also a large number of part time jobs for them to pick from. Read more by clicking https://www.prb.org/will-more-baby-boomers-delay-retirement/
How Do You Market to Seniors but NOT Call Them That!!
They have the spending power and are willing to spend more and more each year. Don’t assume they are not using technology. That they aren’t on Facebook or using ZOOM. Be genuine and transparent when you are looking to gain their trust. They are the spenders you are looking for. Read more by clicking https://www.after55.com/blog/what-do-old-people-want-to-be-called/#:~:text=Some%20of%20the%20most%20popular,as%20a%20sign%20of%20respect.