CONTENT BY JUDY – Perennials, Active Agers, Baby boomers
Just what are we? And are you paying attention to us??
A search for a term that doesn’t offend is taking place. Trying to avoid terms like senior citizen, retiree, elder and the elderly. The question becomes what do we call everyone 55+?
Terms are materializing that are perhaps more appropriate and appealing.
The term, Baby Boomer was created and has been used since all those World War II babies were being born. This group has changed and revolutionized the United States as the have passed though each phase of aging. And they will and are changing and redefining the term senior each day. Just look around – they are not stationary, boring or old.
The title, Perennial has been around for several years now and refers to blooming again and again. And yes, we do that again and again during our lives. We become young adults striking out on our own. We become homeowners, parents. So forth and so on as we parade along the paths of our lives. Ever changing and blossoming into the “new” me.
Active Ager is a newer term and defines seniors as young at heart, tech-loving, gym-using, trend setting, fun-seeking marketer’s dream. This term might be the best fitting so far as each generation is truly younger than the generation before them.
Whatever term you use 55+ adults are strong, happy, healthy. They are using and buying what they choose. They want the same products all ages want and use. They are not to be overlooked as they are living longer, working longer, staying healthier and maintaining their independent as well.
Call them what you will but remember they spend $2.9 trillion on products and services each year.
June Newsletter
How to Protect Yourself Internet Cons & Scams
How to Protect Yourself Internet Cons & Scams sponsored by Fulton-Theroux Funeral Service will be held here at the center on June 27th at 1:00pm. Please call and reserve your space today! 860-434-1658
Memorial Garden Dedication Ceremony
Join us for our Memorial Garden Dedication Ceremony on June 26th at 1:00pm which will be held outside (weather permitting). Refreshments will be served.
“What to Watch Out for While Enjoying the Outdoors”
Join us for a Snack & Learn “What to Watch Out for While Enjoying the Outdoors” on June 20th at 12:45pm with Critical Skills. Ice Cream will be served. Please call (860)434-1605 ext. 240 to register. Summer is coming and it’s a great time to get outdoors! Come join Doug Lo Presti and Colleen Atkinson, EMTs, for a discussion on how to avoid/treat common summer-related injuries and illnesses such as bites, stings, heat emergencies and also learn how a person can get hypothermia in the middle of summer.