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Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine. We currently are living, working, and shopping in ways we never dreamed of. And these new ways too will change quickly as we readjust to a whole new “normal” as we come out of this lockdown.

We will mourn the loss of many things, as we start consuming services and goods in different ways. We will be discovering what companies and businesses have survived. What new businesses have emerged.

Stopping for a coffee can be a good example. How many of us stopped daily for that great cup of Joe? Couldn’t live without it…. Until….. Our lives changed. The habit got broken because we were no longer leaving the house every day. The question becomes how many cups of coffee will that business sell as we all come out of this pandemic? Will the local shops even reopen?

Companies must adjust quickly if they plan to survive and be profitable over the next 5 years. Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine.

Trends show we will continue to hold virtual meetings which will become a more efficient use of time. We will socialize in every different ways. We have found we do not like social distancing so much. Clubs will pop up and memberships will increase. Facebook groups will evolve and start gathering in person. Established groups such as VFWs, The Elks, The Moose will attract new members. Senior Centers, the Y, Park n Rec and similar organizations will experience a surge in activity as people discover their new routines.

The public will spend months perhaps years looking for and discovering their new day to day habits. And when creating this new life, they will select the parts they liked and discard what they will not do again, and businesses need to be where the consumer can find them such as SeniorCenterCt.org. This collective site is trusted and contains trusted information. This cutting-edge resource is that place where users find what they are looking for, mark their calendars with activities and though clickable ads find services and products they are looking for. Plus, then can relay all this information to their family and friends.

Businesses need to:

• Be that trusted advisor/service/site/provider
• Strengthen existing customer relationships
• Identify real opportunities and shift accordingly
• pinpoint key priorities
• determine their brand and do extensive brand building so their company is easy to recognize
• Be ready for the recovery

And all businesses need to be very aware of the senior population. As a group they will be for the most part the least affected by all of this. For the most part their income will continue to be very stable. And they still will be purchasing and consuming at the rate they were.

Resources like SeniorCenterCt.org will grow in popularity as the senior population, their friends and families are looking to establish and get back their “new” ordinary lives.

(HARTFORD, CT) – Governor Ned Lamont today announced that Connecticut residents over the age of 65 will be eligible to schedule COVID-19 vaccination appointments starting on Thursday, February 11, 2021, as the state rolls into the next part of phase 1b of its vaccination program. Vaccinations for individuals over the age of 75 and those within phase 1a will continue.

With approximately 350,000 individuals in Connecticut between the ages of 65 and 74, and a slightly increased but relatively small weekly supply of the vaccine being received in the state from the federal government, Governor Lamont and state public health officials are stressing the need for patience on the part of Connecticut residents.

Currently, the state anticipates receiving about 60,000 first doses of the vaccine per week from the federal government.

“In a perfect world, we would receive enough doses of the vaccine to make it available to everyone in Connecticut right now, however each state is being given a very limited supply, which is why we need to phase it in and give priority to the most vulnerable populations,” Governor Lamont said. “I know that people are anxious to receive it, and I will continue advocating for our state to receive increased allocations in the coming weeks and months.”

“COVID-19 has disproportionately impacted older individuals and individuals in traditionally underserved communities,” Connecticut Public Health Acting Commissioner Dr. Deidre Gifford said. “Now that we’ve vaccinated the majority of our highest risk age group, we are ready to move to those over the age of 65. However, we want to ensure that within this high risk group, we focus on getting vaccine to individuals within the group who come from communities that have been hardest hit by the virus, namely our Black and Latino communities. We are working with our vaccine providers and other community partners to identify underserved areas and focus vaccine resources into those areas, including providing transportation assistance and other solutions to address barriers to vaccine access.”

All eligible residents are required to make an appointment in advance of receiving the vaccine. To find available vaccination clinics throughout the state, residents can visit ct.gov/covidvaccine and enter their zip code.

Appointments can be made utilizing the following tools:

VAMS online system: VAMS is the Vaccine Administration Management System and can be used to schedule appointments at multiple clinics across the state. To make an appointment using this system, click here.

Call Connecticut’s COVID-19 Vaccine Appointment Assist Line: Connecticut’s COVID-19 vaccine appointment assist line is open from 8:00 a.m. to 8:00 p.m., seven days a week. To make an appointment, call 877-918-2224.

Hartford HealthCare: Hartford HealthCare has multiple locations throughout the state, including large clinics in the Hartford area. To make an appointment using this system, click here.

Yale New Haven Health: Yale New Haven Hospital has multiple locations throughout the state, including large clinics in the New Haven area. To make an appointment using this system, click here.

Stamford Health: Stamford Health is operating a clinic seven days per week at Stamford Hospital. To make an appointment using this system, click here.

Walgreens: Walgreens is currently offering the vaccine at 12 different locations and will soon be adding many more across the state. To make an appointment using this system, click here.

CVS: CVS is currently offering the vaccine in four locations (Colchester, Putnam, Waterford, and Windsor Locks) and will be expanding to 12 more locations in the next week. To make an appointment using this system, click here.

Walmart: Walmart will be offering the vaccine at seven locations across the state (Hartford, New Haven, North Windham, Norwalk, Torrington, Waterbury, and West Haven). To make an appointment using this system, click here.

For the most up-to-date information on COVID-19 vaccination distribution plans in Connecticut, visit ct.gov/covidvaccine.

People continue to be surprised on what is still happening in Senior Centers as we continue dealing with COVID and all of those restrictions.

Well first off, the Senior Center Staff is still working. They are just as helpful as they were when you were there. They miss you, too!! They cannot wait for you to come in those doors!

The staff is just as committed to serving you – it’s just that things are different

The Senior Center phone lines are manned, and you can still get your questions answered. Call and let them know what you need help with.

You can still sign up for Meals on Wheels, Fuel Assistance, Elderly & Totally Disabled Tax Relief Program, AARP income tax assistance, and other programs. Or get the information on how you can apply.

You can find out which of these programs you are eligible for. Plus, any others you might be able to take advantage of.

You can get Meals on Wheels delivered to your home.

Most Senior Centers are still providing transportation.

Many Senior Centers have meals you can order and pick-up curbside.

If your local Senior Center is not distributing food, they can tell you where your closest location is.

There are lots of virtual and Zoom classes available. The beauty of those is that you can attend events that are well out of your area. There is no need to travel to a Senior Center across the state. Just register and login on the day and time the event is happening.

SeniorCenterCt.org has a Zoom calendar on the main landing page. Just click on the Zoom Calendar icon and you’ll find any number of things you can do.

Here is an example of some of the virtual and Zoom classes that you might find: Tai Chi, Genealogy, Sing Along, Trivia, lectures on a number of topics, paint night, bingo and more!!

So, call your Senior Center and see if you can pick up jigsaw puzzles, books from the Senior Center Library, or maybe even craft kits. Who knows, give them a call, and ask!!

So even though, you might have thought your Senior Center is CLOSED, it’s not really…. It’s just that the public cannot go into the building.

Toby Keith was inspired to write this song by Clint Eastwood who was about to turn 88. Toby Keith wanted to know what Clint Eastwood was going to do for his birthday and Clint said he was starting to make his new movie “The Mule” that next week.

Amazed Toby wrote about keeping that “Old Man” at bay. As the song says, “How old would you be if you didn’t know the day you were born?”

We all say “I don’t feel as old as I am” which is so true. There are times we are shocked when we look in the mirror because we have forgotten the number of years that have passed by. If we do not think about it, we can do what we have always done regardless of our age.

And as we move into this new year it is time to think and decide how we want to live. How we do not want to let that old man in. How we want to live, do what we love and expand what we are doing.

It is time to make our Bucket List for 2021 and 2022. What do you want your 2021 and 2022 to look like? What is your next act? If we do not plan for our future that old man just might seek in when we are not looking!

It does not have to be just huge things. What are the little things…?

Maybe… Enjoy the sunset more. Visit with family and friends more. Make 2 new friends. Read a good book. Maybe join a book club. Garden. Grow your own salad. Take a walk. Go someplace new each month. Redo a room in your house. Paint the walls and rearrange the furniture. Clean out the garage or the shed or both. Make a scrapbook of past vacations. Plan new vacations. Take an online class. Learn how to do 3 new things on your computer or smart phone. Do something kind for someone you hardly know.

For bigger things it might be take that road trip. Volunteer weekly at a school, hospital, or Senior Center. Do a makeover – you, the backyard, or your wardrobe. Brew your own beer. Learn a craft – maybe counted cross-stitch, carving, knitting. Reread your favorite book. Learn to meditate, then meditate daily for a month. Eat healthy and learn to cook new recipes. Redo your budget so you free up money to do the things you are always talking about doing! Book your next big trip!!

And as you make your Bucket List include another list of all the things you want to do as places open back up!! What have you missed the most? What was it you were planning for 2020 you never got to do?

And remember you are never ever “TOO OLD” to do anything!! Get out there and live. “Don’t let the old man in”

We just had another election.

Did your candidate win or lose? Are you happy with the results? Or are you disgusted…. with the results… the candidates… the road we are headed down?

Earlier this year I wrote… “I recently was at a networking event and we were asked “What is important enough to you that you would protest for it?” That is a pretty deep question to answer when you don’t know those around you. My answer was “our basic rights”. The freedom of speech. The right to assemble. The right to bear arms and the right to vote.

And this country was founded so we as individuals could not be suppressed. We have freedom of speech which enables us to voice our beliefs and we need to continue to exercise all these basic rights.”

As we reflect on the results of this election, we need to look for better candidates at every level. Talk to your friends and family. Ask them and yourself which Office, Committee or Board needs help and what you can offer. Then reach out. Make the phone call. Write an email. Step up! All Towns and Cities have many positions that need to be filled every year. I can guarantee they will welcome your offer of help.

When you see something you don’t agree with, don’t just complain and write an angry post or comment. Ask others what they think and how they feel about it. Learn them. Figure out how the situation or problem can be changed or fixed. Then work towards doing just that.

“Be the change you wish to see in the world.”  -Gandhi

Don’t settle for status quo.

We need to stand up and be a part of the system. We need to be a part of the process. We need to hear each other and be respectful. We need to bring our differences together.

We cannot just complain and expect someone else to “fix” things!!

Take some time and reflect. Decide what you believe in today. Challenge yourself.

And as Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

Now go out and be a part of that change!