Resources

Yes, it is a true emergency!! If anyone, any age has sudden numbness in their face, arm, leg, especially on one side of the body. Sudden confusion, trouble speaking, or difficulty understanding speech. Sudden trouble seeing in one or both eyes. Sudden trouble walking, dizziness, loss of balance, lack of coordination. Sudden severe headache with no known cause. Call 911 right away!! This is a real emergency. If left unattended the consequences can be life altering if not fatal.

If you think someone might be having a stroke, act F.A.S.T.

F—Face: Ask the person to smile. Does one side of the face droop?

A—Arms: Ask the person to raise both arms. Does one arm drift downward?

S—Speech: Ask the person to repeat a simple phrase. Is the speech slurred or strange?

T—Time: If you see any of these signs, call 9-1-1 right away.

The sooner someone is treated the better the outcome. Strokes can be potentially reversed or at least stopped if a stroke is treated within the first 3 hours. Call an ambulance. Do not drive them!! The crew on the ambulance can start treatment sooner and the outcome will be better. You want life-saving treatment as soon as possible!!

If you think you are having a stroke call 911 right away. You might not be able to make that call even a few minutes later.

Every year over 800,000 people have a stoke. Nearly 150,000 die each year. Strokes are the leading cause of serious long-term disability. BUT 80% of strokes are PREVENTABLE!!

Most strokes are caused by clots blocking blood flow in the brain and strokes are a leading cause of disability. Some ways to prevent or lower your risk of having a stroke is to stop smoking, limit alcohol,  maintain a healthy weight, eat plenty of veggies and fruit, and exercise. Also be sure you are managing your diabetes, high blood pressure, cholesterol, and heart disease. Stress and depression can also contribute to the risk of a stroke.

By looking at your own risk factors  of having a stroke and living a healthier lifestyle you can help reduce the odds of having a stroke. Be sure to review all of this with your health care professionals. Check with them before taking or changing supplements to see if they are right for you. Get regular checkups. Reach out to other professionals for help to improve your lifestyle.

And it is never too late to change! Talk to your doctor and modify some things in your life!!

As I worked on my Vision Board for 2021, I searched for that all important key word – for me and for SeniorCenterCt.org. What one word was the best fit? What word would portray and define my path for 2021?

Many businesses and individuals pick one word that best describes how they want to be characterized and/or strive to achieve in the upcoming year.

Well, I wanted to do this as well but as much as I searched, I just could not find the right word. I kept at it. I would revisit and wander down the path of words I’d see from time to time. And yeah, there wasn’t ever quite the right fit until…

This week I was walking along the ocean in Westbrook for the second day in a row and as I let my mind wander, there it was – fortitude. Wow, I mulled it over. Said it out loud and knew it was the word I had been searching for.

FORTITUDE – courage in adversity. Isn’t this exactly what we all have been doing since COVID came to visit and did not leave just like an unwanted house guest. We all discovered that we have the strength of mind to endure a 2-week shelter in place that has turned into a year plus. We have discovered we have gumption, spunk, moxie and determination. We can and are surviving.

And as I traveled down 2020, I struggled just as many businesses did on whether SeniorCenterCt.org would survive or was it time to shut the doors and close down Jencks Network, LLC. There were no new sales happening and little money coming in. But the bills continued arriving. The question became “Is today the time to file for bankruptcy?”

But I also knew I have a product that is stunning and needed by so many.  Also, that as we come out of COVID I know other businesses are going to be looking for “new” ways to advertise.  That post COVID we all will be in a “new world” and SeniorCenterCt.org is in the best position ever to thrive and grow into the business I have always know it will be.

So, I reached out for grants, PPP, EIDL and anything else that might give me the money I needed to survive. And as I said “FORTITUDE” on the beach, I knew that is exactly what I have been doing. What I will continue to do as SeniorCenterCt.org grows in 2021. A new Senior Center is being added. A different calendar platform will be used. Other changes are in the works. I know that FORTITUDE is the strength and strong will that carries me patiently forward with firm courage.

This word – FORTITUDE —   reflects back at me as I read my 2021 Vision Board. It says – I will experience everyday humility, curiosity, courage and confidence. I will always ask “Why?” I will look for and see the clues.

Because I have the ability to carry on, because I and all of us who have survived COVID we all have  FORTITUDE!

And yes, you have been traveling this same journey even if your path looks a little different, we all have had the strength to bear through a pandemic and have the ability to carry on!! We have guts, grit, backbone and FORTITUDE!!

Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine. We currently are living, working, and shopping in ways we never dreamed of. And these new ways too will change quickly as we readjust to a whole new “normal” as we come out of this lockdown.

We will mourn the loss of many things, as we start consuming services and goods in different ways. We will be discovering what companies and businesses have survived. What new businesses have emerged.

Stopping for a coffee can be a good example. How many of us stopped daily for that great cup of Joe? Couldn’t live without it…. Until….. Our lives changed. The habit got broken because we were no longer leaving the house every day. The question becomes how many cups of coffee will that business sell as we all come out of this pandemic? Will the local shops even reopen?

Companies must adjust quickly if they plan to survive and be profitable over the next 5 years. Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine.

Trends show we will continue to hold virtual meetings which will become a more efficient use of time. We will socialize in every different ways. We have found we do not like social distancing so much. Clubs will pop up and memberships will increase. Facebook groups will evolve and start gathering in person. Established groups such as VFWs, The Elks, The Moose will attract new members. Senior Centers, the Y, Park n Rec and similar organizations will experience a surge in activity as people discover their new routines.

The public will spend months perhaps years looking for and discovering their new day to day habits. And when creating this new life, they will select the parts they liked and discard what they will not do again, and businesses need to be where the consumer can find them such as SeniorCenterCt.org. This collective site is trusted and contains trusted information. This cutting-edge resource is that place where users find what they are looking for, mark their calendars with activities and though clickable ads find services and products they are looking for. Plus, then can relay all this information to their family and friends.

Businesses need to:

• Be that trusted advisor/service/site/provider
• Strengthen existing customer relationships
• Identify real opportunities and shift accordingly
• pinpoint key priorities
• determine their brand and do extensive brand building so their company is easy to recognize
• Be ready for the recovery

And all businesses need to be very aware of the senior population. As a group they will be for the most part the least affected by all of this. For the most part their income will continue to be very stable. And they still will be purchasing and consuming at the rate they were.

Resources like SeniorCenterCt.org will grow in popularity as the senior population, their friends and families are looking to establish and get back their “new” ordinary lives.