- Be that trusted advisor/service/site/provider
- Strengthen existing customer relationships
- Identify real opportunities and shift accordingly
- pinpoint key priorities
- determine their brand and do extensive brand building so their company is easy to recognize
- Be ready for the recovery
Be Ready for the Recovery – Content by Judy
Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine. We currently are living, working, and shopping in ways we never dreamed of. And these new ways too will change quickly as we readjust to a whole new “normal” as we come out of this lockdown.
We will mourn the loss of many things, as we start consuming services and goods in different ways. We will be discovering what companies and businesses have survived. What new businesses have emerged.
Stopping for a coffee can be a good example. How many of us stopped daily for that great cup of Joe? Couldn’t live without it…. Until….. Our lives changed. The habit got broken because we were no longer leaving the house every day. The question becomes how many cups of coffee will that business sell as we all come out of this pandemic? Will the local shops even reopen?
Companies must adjust quickly if they plan to survive and be profitable over the next 5 years. Marketing trends have been heading in new directions for a while but the COVID19 is really pushing that envelope into horizons we cannot even imagine.
Trends show we will continue to hold virtual meetings which will become a more efficient use of time. We will socialize in every different ways. We have found we do not like social distancing so much. Clubs will pop up and memberships will increase. Facebook groups will evolve and start gathering in person. Established groups such as VFWs, The Elks, The Moose will attract new members. Senior Centers, the Y, Park n Rec and similar organizations will experience a surge in activity as people discover their new routines.
The public will spend months perhaps years looking for and discovering their new day to day habits. And when creating this new life, they will select the parts they liked and discard what they will not do again, and businesses need to be where the consumer can find them such as SeniorCenterCt.org. This collective site is trusted and contains trusted information. This cutting-edge resource is that place where users find what they are looking for, mark their calendars with activities and though clickable ads find services and products they are looking for. Plus, then can relay all this information to their family and friends.
Businesses need to:
And all businesses need to be very aware of the senior population. As a group they will be for the most part the least affected by all of this. For the most part their income will continue to be very stable. And they still will be purchasing and consuming at the rate they were.
Resources like SeniorCenterCt.org will grow in popularity as the senior population, their friends and families are looking to establish and get back their “new” ordinary lives.
ZOOM ZUMBA- Mondays 5:30 to 6:30pm
Must be 60+ to participate, please call the office during regular office hours to sign up! #860-848-0422.
ZUMBA GOLD is specifically designed for senior citizens and now you get to do in the privacy of your own home – staying safe while staying active.
Zumba Gold is the lower impact, easy-to-follow, Latin-inspired dance fitness class that will help keep you healthy & happy while having lots of fun!
STRENGTH TRAINING / HEALTHY STRETCH w/Lorraine
Monday—Strength Training 2:00 PM
Wednesday—Strength Training 2:00 PM
Thursday—Healthy Stretching 3:00 PM
We are providing a ZOOM class with the Healthy Stretch and Strength Training Programs. Our regular instructor Lorraine will be teaching the class. If you are interested in participating via ZOOM for the next few months, please call and sign up with the office. We will give you the details at that time. Classes will be every Wednesday from 2:30 – 3:30 PM. Classes will include the Strength Training as Strength training increases muscle mass and also strengthens your bones, helps with weight management, provides relief from arthritis pain, lowers risk of injury, and improves cardiac health. You will be safely guided, by an ACE certified personal trainer, through a variety of exercise designed to increase muscular strength, range of motion, and flexibility required for everyday living at its best.” No need to sign up; just wear comfortable clothing and sneakers and come on down and take charge of your health. Classes will also include a Healthy Stretch portion of the class.
“As we age our muscles become shorter and lose their elasticity. Aging can affect the structure of our bones and muscles causing pain and decreased range of motion in the shoulders, spine, and hips. Stretching is an excellent way to help relieve pain, increase flexibility, and increase range of motion to enhance our everyday life. Class is for anyone seeking to achieve the many benefits of stretching.” Please wear comfortable clothing and sneakers to participate in class.
ZOOM BINGO
Join us for our Montville Senior Center monthly ZOOM BINGO! Call the Center for details on the start date of our new monthly ZOOM BINGO. BIN-GO cards will be mailed out to each senior interested in playing ZOOM BINGO with us!
For details, information, and BINGO cards, please call #860-848-0422 or email Caitlin at MontvilleSeniors@montville-ct.org.
ZOOM ZENTANGLE- TUESDAYS from 2:30 to 4:30pm
Cost: FREE
(Materials can be purchased at the Center FOR $10.00 KITS or you can bring your own)
Zentangle is an easy to learn method of creating beautiful images from repetitive patterns. Learn to relax (the “ZEN” part) while creating beautiful, repetitive, design work (the “TANGLE” part). You will learn a variety of “tangles” (patterns) and combine them in your own unique way. IT’s easy to learn, and the best part is that you don’t need to have any drawing skills to do this! Each intricate design is broken down in easy to follow steps that guarantee a successful and unique piece.
Please register in front office during regular office hours.